1. Introduction

Snooker Express (“we,” “us,” or “our”), a venture of Loop 33 Studios, is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit snookerexpress.com, use our online shop, or interact with our services.

This Policy is designed in compliance with the Data Protection Act, 2012 (Act 843) of the Republic of Ghana, the Electronic Transactions Act, 2008 (Act 772), and applicable international data protection best practices. By using our Platform, you consent to the data practices described in this Privacy Policy.

2. Data Controller

The data controller responsible for your personal data is:

As required under the Data Protection Act, 2012 (Act 843), we are committed to registering as a data controller with the Data Protection Commission (DPC) of Ghana and maintaining compliance with all applicable registration and renewal obligations.

3. Information We Collect

3.1 Information You Provide Directly

When you interact with our Platform, you may voluntarily provide the following personal data:

• Account Registration: Full name, email address, phone number, and password.
• Orders and Purchases: Billing address, shipping address, payment information (processed securely by our third-party payment partners), and order history.
• Customer Support: Any information you provide when contacting us, including correspondence via email, phone, or social media.
• Newsletter and Marketing: Email address and communication preferences when you subscribe to our mailing list.

3.2 Information Collected Automatically

When you access our Platform, we may automatically collect certain technical data, including:

• Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution.
• Usage Data: Pages visited, time spent on pages, click patterns, referral URLs, and browsing behaviour on our Platform.
• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience, remember your preferences, analyse traffic, and deliver targeted content. See Section 9 for full details.

3.3 Information from Third Parties

We may receive information about you from third-party sources, including our payment processing partners (transaction confirmation and fraud screening data), shipping and logistics providers (delivery status and address verification), and analytics services (aggregated usage patterns).

4. How We Use Your Information

We process your personal data for the following purposes, each supported by a lawful basis under the Data Protection Act, 2012 (Act 843):

• Order Fulfilment: To process and fulfil your Orders, manage payments, coordinate shipping with our Suppliers, and provide delivery updates. (Lawful basis: performance of a contract)
• Account Management: To create, maintain, and secure your user account. (Lawful basis: performance of a contract)
• Customer Support: To respond to your enquiries, resolve complaints, and provide after-sales service. (Lawful basis: legitimate interest)
• Communication: To send Order confirmations, shipping notifications, and service-related messages. (Lawful basis: performance of a contract)
• Marketing: To send promotional offers, newsletters, and updates about Snooker Express products and events, where you have opted in. (Lawful basis: consent)
• Platform Improvement: To analyse usage patterns, diagnose technical issues, and improve the functionality and user experience of our Platform. (Lawful basis: legitimate interest)
• Fraud Prevention: To detect, prevent, and respond to fraud, unauthorized transactions, and other illegal activities. (Lawful basis: legitimate interest and legal obligation)
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests. (Lawful basis: legal obligation)

5. Data Sharing and Disclosure

We may share your data with the following categories of recipients, only to the extent necessary for the purposes described in this Policy:

• Fulfilment Suppliers: We share your name, shipping address, and Order details with our third-party Suppliers (including international suppliers) who fulfil and ship Products directly to you. We require these Suppliers to handle your data in accordance with applicable data protection standards.
• Payment Processors: Your payment data is transmitted directly to our PCI-compliant payment partners (such as Paystack and Hubtel) for transaction processing. We do not store full payment card details on our servers.
• Shipping and Logistics Partners: We share shipping-related information with courier and logistics companies to facilitate delivery and provide tracking services.
• Analytics Providers: We may share anonymised or aggregated data with analytics services (such as Google Analytics) to understand Platform usage and improve our services.
• Legal and Regulatory Authorities: We may disclose your data where required by law, regulation, court order, or governmental authority, or where we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, reorganisation, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction, subject to the same privacy protections described in this Policy.

6. International Data Transfers

Because Snooker Express operates a dropshipping model with international Suppliers, your personal data (specifically your name, address, and Order details) may be transferred to and processed in countries outside of Ghana. These countries may have data protection laws that differ from those in Ghana.

Where we transfer personal data internationally, we take reasonable steps to ensure that adequate safeguards are in place, including contractual data protection clauses with our Suppliers and partners. In accordance with the Data Protection Act, 2012 (Act 843), we ensure that any cross-border data transfers comply with the requirements for adequate protection of personal data.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our general retention practices are as follows:

• Account Data: Retained for the duration of your account and for twelve (12) months after account closure, unless a longer period is required for legal or regulatory reasons.
• Order and Transaction Data: Retained for a minimum of six (6) years for tax, accounting, and audit purposes, in accordance with Ghanaian law.
• Marketing Data: Retained until you withdraw your consent or unsubscribe from our communications.
• Technical and Usage Data: Retained in anonymised or aggregated form for up to twenty-four (24) months for analytics and Platform improvement.

When personal data is no longer needed, we will securely delete or anonymise it in accordance with our data retention procedures.

8. Your Rights

Under the Data Protection Act, 2012 (Act 843), you have the following rights in relation to your personal data:

• Right of Access: You may request confirmation as to whether we hold your personal data and, if so, obtain a copy of that data along with information about how it is processed.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Object: You may object to the processing of your personal data where the processing is based on our legitimate interest or where it is used for direct marketing purposes.
• Right to Prevent Processing: You may request that we cease processing your personal data where such processing causes or is likely to cause unwarranted damage or distress.
• Right to Compensation: You may seek compensation if you have suffered damage as a result of our failure to comply with the provisions of the Data Protection Act.
• Right to Restrict Automated Decisions: You may request that we do not make significant decisions about you based solely on automated processing.

To exercise any of these rights, please contact us at hello@snookerexpress.com. We will respond to your request within fourteen (14) business days. We may require verification of your identity before processing your request.

9. Cookies and Tracking Technologies

9.1 What Are Cookies?

Cookies are small text files placed on your device by our Platform when you visit. They help us recognise your device, remember your preferences, and understand how you interact with our website.

9.2 Types of Cookies We Use

• Essential Cookies: Necessary for the Platform to function properly (e.g., maintaining your shopping cart, processing checkout). These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our Platform by collecting anonymised data on page views, session duration, and navigation paths (e.g., Google Analytics).
• Functional Cookies: Remember your preferences and settings (e.g., language, currency, recently viewed Products) to enhance your experience.
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across platforms.

9.3 Managing Cookies

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a notification when a cookie is set. Please note that disabling certain cookies may affect the functionality of our Platform, particularly the shopping cart and checkout features.

10. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure, PCI-compliant payment processing through certified third-party gateways.
• Access controls limiting data access to authorized personnel on a need-to-know basis.
• Regular security assessments and monitoring of our systems and infrastructure.
• Secure storage practices including encryption at rest for sensitive data.

While we take commercially reasonable steps to safeguard your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to promptly notifying you and the Data Protection Commission in the event of a data breach, in accordance with Section 31 of the Data Protection Act, 2012 (Act 843).

11. Children’s Privacy

Our Platform and services are not directed at or intended for use by individuals under the age of eighteen (18). We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete that information. If you believe that a child has provided us with personal data, please contact us at hello@snookerexpress.com so that we can take appropriate action.

12. Third-Party Links

Our Platform may contain links to third-party websites, services, or applications that are not operated or controlled by Snooker Express. We are not responsible for the privacy practices, content, or security of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit through links on our Platform.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the “Effective Date” at the top of this Policy and, where appropriate, notify you via email or a prominent notice on our Platform. Your continued use of the Platform following any changes constitutes acceptance of the updated Privacy Policy.

14. Complaints

If you are not satisfied with how we handle your personal data or believe your data protection rights have been violated, you have the right to lodge a complaint with:

We encourage you to contact us first at hello@snookerexpress.com so that we have the opportunity to address your concerns directly.

15. Contact Us

For any questions, requests, or concerns about this Privacy Policy or our data practices, please reach out to: